Rehabilitation and Treatment of Methamphetamine Addiction Essay

Rehabilitation and Treatment of Methamphetamine Addiction - Essay Example Most of those who are affected are the poor because the drug is much cheaper and the effects last longer than those of cocaine. Cruickshank and Dyer (2009) explain that the chemicals used in making the drug have toxic waste that is quite explosive. The toxins that remain behind after cooking methamphetamine are also risky to those who stay in the neighborhood where methamphetamine laboratories previously existed. For total cleanliness of such laboratories, there should be complete overhaul of the structure with absorbent materials like carpets being destroyed together with sinks, drains and toilets and after the new structures have been fitted, thorough inspection should be carried out by a qualified health worker. The rehabilitation and treatment of the addicts is dependent on the attitude of the health workers. This is also affected by the existence of myths surrounding the treatment of addicts. Some beliefs state that whether addicts seek treatment or not, they still continue usin g the drug. This however improves with the health workers realizing that the treatment involves doing away with the involuntary desire to continue using the drug. The treatment process requires referrals for psychiatric treatment. When there is commitment on the part of the addict and the health care provider, addiction of methamphetamine is treatable. Assessment and management of withdrawal symptoms is important in the recovery process. The objective of the study is to determine whether emergency health departments address issues related to health including drug abuse. Also it determines whether health centers in Kansas have policies put in place to provide care and treatment to addicts.... addition to the availability of formal protocols. Proper application of the above provisions will reduce the health, financial and environmental effects of the drug. The findings of the study help in making the public aware of the fact that the location of a hospital does not influence acquisition of quality health care unless the facility is equipped with adequate facilities. Those practicing nursing should also know that the process of taking good care of addicts is fundamental in their recovery and that the notion of addiction being a voluntary decision is largely misguided. They should also formulate and implement policies consistently for effective treatment so as to avoid the destructive effects of addiction.The study is however limited because of the use of telephones for interviews. Therefore, there is no surety that the person answering the call is the best representative of the emergency department of the specific health facility. The sample size is small and may fail in so me respects adequately represent the population.

Foreign Economics and National Economics Council Essay

Foreign Economics and National Economics Council - Essay Example If such legislation is passed, the manufacturing industry would be revived, unemployment would reduce, and the government would reduce expenditure on insurance for unemployment and social security. In case the bill is approved, the United States will not have contravened the provisions of the World Trade Organization (WTO) which provides that members can take any action that is intended to protect its security interests1. It is the department’s position that although these arguments hold considerable weight, the negative effects of such legislation will by far outweigh the positives. One of the anticipated negative effects is that these countries, mostly China will retaliate by imposing their own duties on the United States. For example, in 2009, the United States imposed a tire tariff on Chinese tires thus reducing the influx of these tires into the country and saving approximately 900,0002. The Chinese responded by exercising antidumping duties on American chicken parts. The antidumping duties cost the United States approximately 1 billion dollars3. Although more jobs will be created in the manufacturing industry, a same number of people, if not more, will lose their jobs in the retail industry. In addition, if the import tariff is imposed, the manufacturing industry will become crowded with everyone wanting to be a manufacturer, as a result, the quality of products will reduce and the cost of raw materials will go higher. As such, the protected products are bound to cost more if domestic production is inefficient or if the cost of buying raw materials is higher than before, meaning that the United States will not benefit from these tariffs. On a political front, the relationship between the United States and China will be strained thus derailing the effort by the former to get the latter to convince North Korea to do away with nuclear weapons. As Rosati & Scott write, since North Korea borders China, the support of

Legal essay(family law) Essay Example for Free

Legal essay(family law) Essay Evaluate the effectiveness of the law in achieving justice for parties involved in relationship breakdown. Legislation and cases strive to achieve justice for all parties involved in a relationship breakdown. However, justice can be difficult to achieve as the law does not always uphold the rights of individuals. The law does reflect social and community values and strives to be accessible. Divorce is an example of the law being easily enforced, while with disputes involving children effectiveness isn’t always achieved. Amendments to legislation now make the law more effective when dealing with relationship breakdown’s between same sex couples and de facto relationships. Divorce is becoming more common in society, this means that legislation has been made more effective in achieving individuals rights. The Family Law Act 1975 (cth) established ‘no fault’ divorce, as long as the couple is separate for 12months, that overturned the Matrimonial Causes Act 1959 (Cth). Divorce is an effective method in achieving justice for parties involved in a relationship breakdown. An example of this is in the case Pavey v Pavey 1976, this case established ‘separate under one roof,’ this allowed couples to get a divorce even if they were living together due to financial strain. Pavey v Pavey is an example of how the law achieves justice for individuals and the accessibility of the law. Most issues related to relationship breakdown involves children, legislation has been improved in recent years to overcome this, but there are still many cases where justice isn’t achieved for all parties. The Child Support (assessment) Act 1984 (cth) aims to deduct money to support the child if the parent isn’t living with them. The Federal Government in 1990 ratified the UN’s Convention on the Rights of the Child. This ruled that all cases were to be solved in the ‘best interests of the child.’ The Family Law Reform Act 1995 (Cth) recognises ‘best interests of the child’ and also changes ‘custody’ to ‘residency’ and ‘contact.’ This legislation has effectively achieved justice for families however, the ‘best interests of the child’ and the presumption of shared parenting outlined in the Family Law Amendment Act (Shared Responsibilities) Act 2006 (NSW) was overturned by the High Court. The High Court overturned ‘best interests of the child’ in the case MRR V GR 2010, as shared parenting wasn’t reasonably practible and the rights of the individual was not being upheld. MRR v GR is an example of how legislation is not effective, but due to the responsiveness of the legal system, justice was achieved. The Family Law Amendment (Shared Responsibilities) Act 2006 (NSW) also created Family Relationship Centres that allowed families to resolve disputes and there is compulsory 3 hours mediation in the breakdown of a marriage involving children. The law has been effective in achieving justice for parties involved in a relationship breakdown as it upholds community values, is accessible and responsive and aims to protect the rights of individuals. The law is also responsive in protecting the rights of individuals through the media and lobby groups. Lobby Groups such as Dads in Distress, aimed to establish shared parenting as they were unable to see their children. This lead to reforms in the Family Law Act with a presumption of shared parenting. However the media has given reports of children being at risk because of shared parenting. This is shown in the SMH report ‘For the Sake of the Children.’ The law has to reflect community’s conflicting vales and therefore is not always effective in protecting the rights of the individual. Unmarried couples also have to be protected in the event of a relationship breakdown and justice must be achieved. The Property (Relationships) Act 1984 (NSW) defines de facto relationships and included same sex relationships in the definition. This act protects individuals in the situation of a relationship breakdown by identifying which parties get what. The SMH released an article, ‘Here’s an Idea’ that recognises de facto relationships as a valid choice and that they should be protected by the law. Through recent legislation reforms individual’s rights are achieved, as well as the law being accessible. However, legislation is not always responsive, as de facto relationships were only defined in 1984, and they did not have the same rights as married couples until then. The law is effective in achieving justice for parties involved in a relationship breakdown. Divorce is easily accessible and responsive. Relationship breakdown including children is mainly effective in protecting the rights of individuals and upholding societal values. Through recent legislation developments the relationship breakdown of de facto relationships is now treated the same as the dissolution of marriage. The law is mostly effective in achieving justice and protecting the rights of individuals involved in a relationship breakdown. View as multi-pages

Business Plan Of Innovative Green Product Marketing Essay

Business Plan Of Innovative Green Product Marketing Essay The coconut crop is grown in 14.3 million hectares of land which constituted about 1.1 per cent of net crop area of the world. And annual output is around 13.3 billion coconut nuts in the India. In 1000 hectares of land approximately 1,47,000 trees can be planted and which can give 23 million coconuts. India contributes about 15.46 per cent in area and 21 per cent in terms of production of coconut in the world. The coconut crop is grown in eighteen States and three Union Territories. It is concentrated on the West Coast region of the country comprising the states of Kerala, Karnataka and Maharashtra, followed by East Coast of Tamil Nadu, Andhra Pradesh, Orissa and Pondicherry. The coconut cultivation areas also traditionally located in the coastal region of Gujarat, Goa, West Bengal, Islands of Andaman Nicobar and Lakshadweep. Kerala is considered as the land of coconut and holds the key for the development of coconut. Coconut Development Board CDB is a main organization for the expansion and development of coconut industry. It is the main body which is attached to the coconut industry. Coconut Development Board is a statutory body established by the Government of India for the integrated development of coconut production and utilization in the country with focus on productivity increase and product diversification. The Board which came into existence on 12th January 1981, functions under the administrative control of the Ministry of Agriculture, Government of India, with its Headquarters at Kochi in Kerala and Regional Offices at Bangalore in Karnataka, Chennai in Tamil Nadu and   Guwahati in Assam. There are six State Centres situated at Bhubaneswar in Orissa, Calcutta in West Bengal, Patna in Bihar, Thane in Maharashtra, Hyderabad in Andhra Pradesh and Port Blair in the Union Territory of Andaman Nicobar Islands. FUNCTIONS OF THE BOARD Imparting technical advice to those engaged in coconut cultivation and industry. Providing financial and other assistance for the expansion of area under coconut. Encouraging adoption of modern technologies for processing of coconut and its products. Adopting measures to get incentive prices for coconut and its products. Presentation of Data For starting of any business, we required some market research data. Data may be primary or secondary data. Primary data are those which are collected for the first time. And the secondary data are those data which are collected from secondary sources like research paper, circulars, guidelines, magazines etc. We have to gather data which can help us in determining the feasibility of project. Here in this business plan we have collected primary data through questionnaire and interview method. Also we have studied some important data from government agency like Coconut Development Board (CDB), Food Agricultural Organization (FAO) etc. Following are the data was collected. Consumer Survey was carried out. Around 1000 Questionnaire were filled out. 65% respondents chosen natural health Coconut Water Out of this 65%; the proportion of age group of 18-35 years was around 70%. Market Availability/ Market Potentiality The coconut is not only significant in socio cultural needs of our society, but also has gained considerable importance in the national economy as a potential source ofemployment and income generation among the plantation crops. In India soft drink and juice industry is very vast. India has a diverse agro-climatic condition due to which there exists a wide-ranging and large raw material base suitable for food processing industries. India is the largest producer sugarcane, coconut etc. If we set up a plant, the availability of raw materials and infrastructure would be available to the entrepreneur. Indian soft drink market is valued to be Rs.7100 crore: In India soft drink companies have captured a large amount of market for colas and juice products. This is because of two reasons. First is India has a large population which can afford to consume a cola product with a reasonable price. Second is penetration of marketing activities carried out by marketers. In India the market for natural and health drink like coconut water has not surpassed too much. The reason may be lack of advertising efforts and lack of awareness among people about the coconut water benefits. So if we just turn the preference of 1% of the soft drink colas consumers, it will be great or huge market for coconut water. This is the reason of focusing on soft drink market. The carbonated drinks are the mainstay and accounts for 85% of the total soft drink market. There are also around 15% of the consumers prefer juice market. So they can be a less efforts required to shift their preference. Coconut water can be the part of the $19 billion sports drink market globally: In todays fast and stressful situation energy drink and sport drink are becoming more and more famous and favorable choice of consumers. Sports drink is useful to Athletes and sports enthusiasts to replenish electrolytes lost in perspiration. Coconut water contains more nutrition than any commercial sport drink. India being the less developed in nutritional level and governments interest in growing up of nutritional products: Indias rank in health development and facilities is very lower. As the time passes, government is also taking interest in increasing the nutritional product expansion and health of the public gets superior. So it may be steering point for development of coconut water. Benefits of the product First of all to start any of the business, we have to think about the benefits of the products and how it will be marketed so that the maximum utilities of the product can be possible. The water of tender Coconut is a sterile, nutritious, thirst quenching health drink. The pure and sweet tender coconut possesses enormous therapeutic properties and is a thirst quenching refreshing health drink for all age groups. Tender coconut water has the same level of electrolytic balance as we see in our blood. Numerous medicinal properties of tender coconut water reported are:   (Given by Coconut Development Board) Good for feeding infants suffering from intestinal disturbances.   Oral rehydration medium Contains organic compounds possessing growth promoting properties Keeps the body cool Application on the body prevents prickly heat and summer boils and subsides the rashes caused by small pox, chicken pox, measles, etc. Kills intestinal worms Presence of saline and albumen makes it a good drink in cholera cases Checks urinary infections.   Excellent tonic for the old and sick Useful for different diseases Useful to Athletes and sports enthusiasts to replenish electrolytes lost in perspiration. Can be injected intravenously in emergency case. Ingredients Nutritional Facts As everyone knows about health benefits of coconut water. Coconut water is also used for long term benefits like smoothly digestion system, smooth urine system, maintains body temperature etc. In coconut water main ingredients has been elaborated as follows. These all facts about nutrition is taken into consideration per 100 ml of coconut water. Nutrition (Per 100 ml) Potassium (mg %) 247 Sodium (mg %) 48 Minerals (mg %) 0.5 Fat (mg %) 0.1 Calcium (mg %) 40 Magnesium (mg %) 15 Phosphorous (mg %) 6.3 Iron (mg %) 79 Copper (mg %) 26 Protein (mg %) 0.1 Production Process The process from the starting to its final products is very easy. It does not require a high degree of mechanicals or engineering process. Coconut Water of 6-7 month stage is first filtered through pressure filters and then mixed with the desired proportion of additives plus sugar and concentrated to the appropriate level. The water is then packed in pouches/cans and retorted in an autoclave, after which it is cooled in a stream of cold water. List of machinery to be used: Coconut   water collection tank  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      Autoclave Filter  Ã‚   Additive mixing tank  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   coconut water storage tank  Ã‚   Volumetric filling machine   Baby boiler  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Raw material  Ã‚  Ã‚  Ã‚   10000 Coconuts Final product 3100 litres Driving Forces for Coconut Water At the time of setting up of any business, we have to see possibilities or factors that can help us in developing/expanding our product line. Generally these are called driving forces of the product. Following are the driving forces for the coconut water. Abundant availability of raw material: As we have seen that the India being the 3rd largest producers of coconut nuts globally. This production of crop has spread over the many states and union territories of India. So we can be sure about the continuously supply of raw materials throughout the year. The main season of procuring raw material is monsoon. Convenient in moving to final consumers: Generally, a coconut nut is heavy in weight and sometimes makes it difficult to carry in bulk. Even the time has come for packaged food and processing items. The marketability of packaged food and beverages has increased tremendously since last decades. So if coconut water is packaged in tetra pack or aluminum can or pouch, it will be convenient in carrying at different places for different time. Increasing awareness about health consciousness: In todays time people are tend to be more health conscious and prefer to natural eatable items. More specifically in metro cities or urban areas people have suffered too much from the disease and they are bearing the cost of hygiene foods. It is the result that coconut industry has developed by 2-3 times.Increasing dieses due to the soft drinks have awaked public more. Pure natural and hygiene product by sciences: In todays competitive era, everything has to be prove and get it to be certified and registered with the concerned agency for consumption. Coconut water is declared as pure natural and health drink by science. So it may also increase the chances of convincing people to shifts their choice. Liberal Government policy towards healthier eatable items: Government is also helping for promotion of healthy food and beverages. So for the coconut water promotion government policy may not be as strict as in the case of some others products. Increasing demand of By product like Ethanol coconut oil etc.: It has been increasing amount of petroleum products. Thereby spreading pollutions and decreasing volumes of non-renewable sources of energy. Lignocellulose can be used for this purpose. 9. Target market In the very beginning before launching of any product one has to think about their target market. Who will be their target customers?For the successful launching of Coconut Water in the market, following consumers would be targeted. Youth people [ India being the youngest country in world] Old aged people Patients (Strong Focus) Children Ladies [specially for pregnant ladies] India is the youth nation in the world. And youth people are tend to be more health awareness. Also India has a lot of opportunities for the patients as we have large number of sick people every year. We can also target pregnant ladies. Because even the doctors are also suggesting to drink coconut water as a good medicine. 10. Marketing and Communication As we have studied earlier that the reason for not popularity of coconut water product into the market. So here extremely efforts would be towards the marketing and communication aspects of marketing mix. Here we can consider important factors that affects to the final consumers. i.e. four Ps of marketing viz. Price Product Place Promotion. Pricing: Price of the product is very crucial and determinant of profit from that product. Especially here in the case of coconut water as we have to enter in that market which is dominated by giant companies with their giant operations of efficiency and marketing campaigns. At this stage we can go for two options that is capturing market share with lower pricing and creating awareness among public. And other option is charging competitive pricing with colas companies. Pricing @ introductory stage: Here we go with this option preferably. At the introductory stage of launching of product we have to pull huge customer attention. So we will keep our pricing at lower margin compare to the soft drink colas companies. At the initial stage we have decided price of Rs. 15 per 300 ml bottle. Competitive pricing to soft drinks and colas: As we start to grow our product into market, and research talks about the consumer awareness about coconut water into the market; we will be able to charge competitive pricing to the colas companies. Product: The second P of marketing is Product itself. It states following: How should be the product? How should it be packed in attractive way? How should it be in size etcà ¢Ã¢â€š ¬Ã‚ ¦? How should it be looking externally? Here we will in the initial stage focus on 300 ml packaged in aluminum can. Afterwards in family size of 1 ltr,1.5 ltr and 5 ltr bottle. The main focus is on the external looking of the packing. Place: This P of marketing states about how product should be placed at different places so that there is maximum possibilities of sell. Place for Coconut Water includes following: Hospital region College areas Sports areas Gym Khana Malls Central areas etcà ¢Ã¢â€š ¬Ã‚ ¦ coffee houses or high end snack shops With the hope of moving the product into a more mainstream setting, our distribution strategy aims at selling to larger distributors that directly capture our niche target markets. We plan on expanding from smaller localized grocery stores into mainstream action sport retailers including: Sports Chalet, Sports Authority, larger surf retailers, 24 Hour Fitness, and Golds Gym. Our plans to move into these distribution channels with confidence, knowing the growing demand from our current selective target market. Promotion: Promotion may be of two types i.e. product promotion and sale promotion. Product promotion : Promotion of the products means making products more popular among the general public. Product promotion of Coconut Water includes:- Advertising. Free sample distribution. Health awareness programs. Social networking sites etcà ¢Ã¢â€š ¬Ã‚ ¦ Yoga centers Sales promotion: Sales promotion means how to increase short run sales of the products. It denotes short run increase in sales. For the Coconut Water it includes:- Discounted pricing for big quantities like family pack, executive pack or party packing. Presenting lucky draw prizes. Sponsoring some social events. Point of purchase 11. By products In todays competitive era, cost reduction and maximum utilization of available resources has become very much important. It means in the production process, there should be a minimum wastage. Every component should be utilized as possible as their extent. Following are the coconut by products. Ethanol (lignocellulose waste): Though it is too much difficult to get liquid in terms of ethanol from wastage of shelf that is called lignocellulose waste. The reason for this coconut shelf has a large amount of glucose and minerals. If we are using huge amount of coconut shelf, it will be available for the by product. Coconut oil: There are so many producers in the market who makes coconut hair oil and also coconut edible oil. Coconut oil is used in the country as a cooking fat, hair oil, body oil and industrial oil. Coconut oil is made from fully dried copra having maximum moisture content of six per cent. Steam cooking of copra is also practiced by some millers to enhance the quality and aroma of oil. Refined coconut oil is also manufactured in the country for industrial uses. Refined coconut oil is mainly used in the manufacture of biscuits, chocolates and other confectionery items, ice cream etc. 12. Export Opportunities Today the extent of international trade has increased by many folds. Considering it as an opportunity we can also look forward for export efforts of coconut water in packaged form. The countries like UAE, USA, Japan and UK are the major export destination for the products. Because these are the nations which have applied and maximum users of the product. Even this nations government also plays an active role in marketing of this healthy product. First and foremost we have to acquire IEC (Import Export Code). This code can be availed through the DGFT i.e. Director General of Foreign Trade. Other than this there are so many documents required for fulfillment of the regulations like LC, Leding Letter, GR form, FEC A/c with RBI, quality certificate, contract with the overseas and domestic depository banks etc. We can also set up our plant at SEZ or EOU to avail the various government skims and subsidies. 13.Cost Analysis The very important aspect of any product or service is its price. Cost analysis includes from the beginning i.e. from the procurement of raw materials until it reaches to the final consumers. It is consisting of direct and indirect expenses. Purchase Rs. 4.50 per unit Other Cost Rs. 6.00 per unit 1. Transportation Cost. 2. Marketing Cost. 3. Packaging Cost. 4. Office Cost. 5. Other Cost. Total Cost per Unit: Rs. 10.50 Selling price : Rs. 15.00 Less (Total cost): Rs. 10.50 Profit per unit: Rs. 4 .50 Financial Aspects As we know finance is a blood for any organization. As our body will not work without blood. Similarly business activities cannot be worked or done without availability of finance. Here in this B plan we have taken model for coming five years. We have calculated financial flow for five years. Because at least we should be clear about next five years about our business, though not at all sure. Investment: Total machinery cost : Rs. 12 lakhs Other Fixed cost : Rs. 20 lakhs (Including Working Capital) Total cost Rs. 32 lakhs Total revenue : Net revenue in 1 year : Rs. 54,00,000 Total net revenue in 5 years : Rs. 3,22,82,700 Here machinery cost includes different types of machine required for carrying out the process. Other fixed cost includes land expenses, depreciation expenses, some lease expenses etc. Year wise calculation of revenue and growth Year Sales (units) Per Unit Price (Rs.) Total Value (Amount) % Growth 1 3,60,000 15 54,00,000 2 3,78,000 15 56,70,000 5 3 4,08,240 15 61,23,600 8 4 4,57,240 15 68,58,600 12 5 5,48,700 15 82,30,500 20 Total 21,52,180 03,22,82,700 Here we are setting target of monthly sales of 30,000 units thereby yearly sales in units will be around 3,60,000 units. By multiplying this by sales price of Rs. 15, we get net revenue of Rs. 54,00,00 at the end of 1st year. In the second year, we are setting target of 5% increase in sales volumes in 3rd year 8%, in 4th year 12% and in the last year 20% growth in sales volume. If we sum up, we will have earned net revenue of Rs. 3,22,82,700 in five years of time (assuming that the selling price would remain the same and growth target will be achieved through). Profit Calculation: Net revenue : Rs. 03,22,82,700 Less fixed cost: Rs. 32,00,000 Less Variable cost: Rs. 2,25,97,890 Net Surplus: - For five years Rs. 64,84,810 Average profit per year Rs. 12,96,962 BREAK EVEN POINT: FIXED COST Rs.32,00,000 - = - CONTRIBUTION Rs. 4.50 7,11,111 UNITS =============== BEP means at this stage No profit No loss. So it means till the sales volume of 7,11,111 units we will not have a profit. In second option if we want profit every year, we have to write off equal proportion of fixed cost from profit. 15 .Financial Feasibility of Project Before investing any amount in a project investor will think about its return. For this there are various method can be applied like Pay Back Period (PBP) method, IRR method or Net Present Value (NPV) method. Among this NPV is considered to be an appreciable method as it takes into account present value of future inflow. So here we will use NPV method to analyze the financial viability of project. Net Revenue Variable cost Fixed cost = Net surplus (In Rupees) Year Net Revenue (Rs.) Variable Cost (Rs.) Fixed Cost (Rs.) Net surplus (Rs.) PV factor @ 12% NPV (Rs.) 1 54,00,000 37,80,000 6,40,000 9,80,000 0.893 8,75,140 2 56,70,000 39,69,000 6,40,000 10,61,000 0.797 8,85,617 3 61,23,600 42,86,520 6,40,000 11,97,080 0.712 8,52,320 4 68,58,600 48,01,020 6,40,000 14,17,580 0.636 9,01,580 5 82,30,500 57,61,350 6,40,000 18,29,150 0.567 10,37,128 Total 32,00,000 45,51,787 We will calculate NPV @ 12% rate of return i.e. our required rate of return. We have total fixed cost of Rs. 32,00,00 spreading in five years of life. So per year we will write off equal proportion which is Rs. 6,40,000. So we will get net surplus every year by deducting variables and fixed cost from net revenue. If NPV > 1 project is selected If NPV If NPV = 1 project may be selected Conclusion: Here in this project NPV > 1. So project should be selected. As the total sum of future flow at present is greater than its investment made. Here our NPV is Rs. 45,51,787 and our investment outlay was Rs. 32,00,000. . Challenges/ Limiting factors for growth Market Dominated by soft drinks companies: As we can see in the market that the colas and drinking market is well dominated by giant colas companies. So As a new player in the market it will be tough to sell our product. And specially to convince to try a new one which is not entertaining or any status to the final consumers. So we have to work upon this and have to make proper strategies and programs to capture a market share. High popularity of soft drinks and colas among youths: As our youth people are most consuming colas. There is too much marketing penetration on youth. So Ill be difficult task to make our product more popular. Because unless our product is popular, no one is going to buy it or no one will know about our existence in the market. We have to divert maximum efforts towards the marketing funda. Challenges to maintain health standard of product as it is a natural product: As we are marketing our product as a natural product, we have to be very quality conscious and obey standards set by various laws. If we fail in that, competitors will take advantage of it and they will start spreading wrong rumors into market which will cause our ultimate sales volumes. From the view point of lower income society, it is an Exploiting business. As it reduces their employment: In majority case, coconuts are sold by small vendors on the roadside. Generally they are lower class people. They run their family on daily income basis. So if we start selling coconut water in packaged form, it may happen that small vendors sales will decline and consequently there will be negative impact on the family running. So they may also start a unethical social activities. So we have to find out solution to overcome these challenges. Here we can make them our vendors. And also we can follow the model of supplier and franchise. No longer life/Changes in taste in long period of time: If the coconut water comes in touch with air, within 24 hours it will spoil. We will not be able to drink it. The reason is some important bacteria evaporate from it. So as a solution we have to use scientific preservative technology and packaging techniques. Here we can add some additives which is natural and not harmful. We cant mix any hazardous chemicals like soft drink colas. 17. Laws For doing any business we have to follow the rules and regulations, policies of government laws. Here especially we are in processed and packaged food business. Also we are dealing with agro food as raw materials. So we have to take into consideration various laws. Below is the list of laws that we have to consider. Prevention of Food Adulteration Act (PFA), 1954 The Standards of Weights and Measures Act, 1976 The Standards of Weights and Measures (Packaged Commodities) Rules, 1977 The Insecticide Act, 1968. Export (Quality Control and Inspection) Act, 1963. Environment Protection Act, 1986. The Food Safety and Standards Act, 2006 18. Conclusion As it is a natural and energy product People are becoming more health conscious Coming time is of natural items Market is broad Raw material and environment is appreciable Healthy government policies and subsidies Every coin has two sides. Similarly it has also pros and cons of starting up of unit. But after analyzing facts and situation, the more possible weight goes towards its favorable.

Hamlet - Ghost :: essays research papers

Hamlet - Ghost The presence of the apparition in the opening scene of William Shakespeare’s Hamlet sets a macabre and eerie tone while emitting and foreshadowing a theme of death. In addition to the death theme the presence of the ghost illuminates on the mystery surrounding the death of Hamlet’s father, the King of Denmark. Often in literature the presence of a ghost indicates something left unresolved. In this case, the death of Hamlets father is the unresolved event as well the revenge necessary to give the tormented soul repose. The ghost created mystery for the audience, spawns the chain of death and treachery in Denmark, causes characters to question the death of their former king, and makes the metaphysics of the play dark. The ghost says nothing despite the valiant efforts on the parts of Horatio, Marcellus, and Bernardo. Suspense is created when the audience is ignorant as to the purpose of the ghost. Later in the play the ghost is utilized to allow Hamlet and the audience knowledge of the vile murder of the king by Claudius, the kings own brother. When the ghost finally speaks, he tells Hamlet, “Revenge his foul and most unnatural murder. Murder most foul, as in the best it is, But this most foul, strange, and unnatural.';(I.v.25-28) These quotes let Hamlet as well as the audience know that the fathers death was foul and unnatural contrary to popular belief. The spirit then reveals the murder to Hamlet by professing this: “A serpent stung me. So the whole ear of Denmark Is by a forged process of my death   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Rankly abused. But know, thou noble youth,  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The serpent that did sting thy father’s life Now wears his crown.(I.v.35-39) This statement not only reveals the culprit; it eludes to the manner in which the king was assassinated. Upon hearing this Hamlet and the audience realize who the murderer is and how the plot of vengeance will unfold. Without the apparition the beginning of the play would lack the supernatural and eerie aura as well as the revelation of most wretched crime thus making the play bland and meaningless. Although the ghost is apparently Hamlet’s father those who saw him were fearful. The reason behind this is that in the sixteenth century a ghost could be a demon trying to deceive Hamlet rather than the soul of his murdered father. “The papists in former times have publicly both taught and written that those spirits which men sometimes see and hear be either good or bad

The Wedding :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  In â€Å"The Wedding,† by Dorothy West, the major development I saw was in the character of Shelby. From the beginning till the end, the character changes and deals with many changes. Throughout the novel Shelby knows what she wants, knows she never gave a black a chance, and then decides whom she will marry.   Ã‚  Ã‚  Ã‚  Ã‚  At the beginning of the novel, Shelby is well focused and knows what she wants. She doesn’t care of what others think. Shelby stays focused on what going to take place and continues with the wedding. Many of her relative’s tries to talk her out of the marriage between her and the white-man, Meade. Although, she did have a little feeling for Lute.   Ã‚  Ã‚  Ã‚  Ã‚  Towards the middle of the novel, Shelby seems to feel a little confused and doesn’t really know what she wants. What people have been telling her seems to be sinking in. She begins to feel a little confused on what she really wants. Especially after the argument between her and her father, Clark. She expected him to support her, yet he also turns his back on her. At this time she feel confused and doesn’t know what to think or what to do. A talk with Liz, Shelby’s sister, convinces her to give a black a chance. Liz explains to Shelby on how she will have to live with her knowing she didn’t give a black a chance. It might come back to haunt her later.   Ã‚  Ã‚  Ã‚  Ã‚  Shelby decides to give the black a chance and decides see Lute. She feels good about seeing Lute, giving her a new sensation, a new feeling. Things seem to be okay and she is almost convinced of not marring Meade. Shelby gives Lute the idea she likes him and want to marry him. Right when Shelby is beginning to feel for Lute, he blows it when he decides to fight with his wife for a divorce. Shelby then is convinced of who she wants to marry.   Ã‚  Ã‚  Ã‚  Ã‚  Toward the end of the novel, Shelby is convinced and decides whom she really wants to marry. She decides to stick with her original plans and marries Meade.

Issues with Diagnosis of Schizophrenia

Discuss the issues with classification and diagnosis In order to diagnose the symptoms of mental health disorders , practitioners use classification systems like the DSM which classifies the symptoms of schizophrenia. The DSM has been criticised for issues including cultural problems and the overlap of disorders such as schizophrenia with depression. The DSM is used to diagnose patients with a disorder and indicates what treatment they will require. Other problems involved with the classification includes inter-rater reliability and test-retest reliability.Ronsenhan conducted a study which demonstrated the issue of reliability. Participants with no mental health administrated themselves into a practice by saying they could hear noises in their head saying ‘thud’. Once the participants were admitted they behaved normally however they were still interpreted as schizophrenic. This raises issues on the reliability of the classification as it suggests anyone can be admitted, and once labelled with a diagnosis every behaviour they may show is blamed on the disorder.The publication of the DSM-III in 1980 was designed as offering a much more reliable classification system in order to diagnose disorders. Carson claimed it would fix all problems of reliability for once and for all allowing agreement between psychiatrists to who and who did not have schizophrenia. Despite these claims there is still little to no evidence proving its reliability and a study conducted by whaley found the inter-rater reliability was as low 0. 11. Whaleys research is into inter-rater reliability is supported by the findings of majtabi and Nicholson.In this research 50 senior psychiatrists were asked to distinguish between ‘bizzare’ and ‘non bizzare’ behaviour, they produced inter-rater reliability as low as 40 percent proving the central diagnosis system lacks sufficient reliability for it to be a reliable method or differentiate schizophrenic sufferers and non-schizophrenics. Overall the low reliability is diagnosing and its individual systems show that the diagnosis of schizophrenia is affected by the interpretation of the psychiatrist.As the reliability is low in then leads to the questioning of the validity of diagnosis. With scientists not agreeing on patients who have schizophrenia the question of what schizhrenia actually is becomes meaningless. People diagnosed rarely share the same symptoms and outcomes. The prognosis involves 20 percent recovery to the previous level of functioning, 10 percent achieve significant improvement and 20 percent demonstrate recovery with relapses.As there is no common outcomes we can state it has low predictive validity. Bentall claims that schizophrenia is no longer a scientific category as it has too many issues involved in the classification and prognosis. As sufferers rarely demonstrate similar symptoms or outcomes assumptions have been made that it is not just one disorder but rather many disorders that have all been classed as one under the title of schizophrenia. Buckley found that schizophrenia is often comorbid with substance abuse, anxiety and depression.With concordance rates as high as 50 percent between schizophrenia and depression and 47 percent between schizophrenia and substance abuse. This makes diagnosis and prescribing treatment even harder as the categories are too narrow to be used as a valid indicator at what treatment should be carried out. Kessler proves there is a link between suicidal rates and those suffering depression comorbid with schizophrenia, with statistics only one percent attempt it with schizophrenia with 40 percent attempting it when suffering schizophrenia and depression.This supports Buckleys finding as it proves schizophrenia and depression sufferers need an entirely different treatment. There is no common universal prescription for schizophrenic patients. The frail reliability becomes even more evident when looking at the contrast of diagnosis in different cultures. Copeland found that when he gave a description of a patient to 134 us psychiatrists and 194 uk psychiatrists. While 69 percent of the us psychiatrists diagnosed the patient as schizophrenic only 2 percent of the uk did the same diagnosis.Therefor suggesting schizophrenia is a disorder that is extremely subjective to diagnosis and varies greatly from culture to culture. In conclusion it is evident there is great issues surrounding both the classification and diagnosis of schizophrenia. Findings from Buckley and Kessler suggest that schizophrenia is in fact just a term to describe multiple disorders including depression and anxiety. It is therefore difficult to accurately treat each individual patient, making the diagnosis invalid.