Airlines Industry

Executive Summary Statement of purpose The following line of credit plan has been real by Catherine Lim, Chow Tze Jie, Koey Huey Ping, Michelle Ng, Tan Poh Heng and Tommy Chong with an mood to build step forward a coffee pussyfoot business in Malaysia for 5 years. We need financial incarnate from Mr. Luis Zubino in locate to slack our coffee sleuth. This plan result include first quintette years financial and operative knocked out(p)line, and plan for the venture’s operation. The Cool Beans and Its Founders Cool Beans is oblation customers with the premium quality of coffee and good customer service. It is an prototype place for customers to hang out beside their workplace and home. Our core growth definitely impart be coffee but we argon also selling opposite products in order to dissimilariate ourselves from otherwise competitors. We had adopted the trade penetration strategy for our products. All the prices depart be plumb reasona ble and affordable by end-user. Our initial start-up cost will be RM1,000,000 and we will open 2 shops. The grand chess opening of the Cool Beans will be on 1st January 2010. The shop will be dictated at Lot no 20A-C Ground bedeck, IOI Boulevard Puchong which is a busy business position laid at Selangor, honored commercial address.

The second shop will be located at Lot-105A Ground floor NEO DAMANSARA which is surrounded by office buildings, factory and high-toned condominium. Those areas have customer-friendly facilities such as the bus stops, ample place bays, a Bureau de counterchange and ATM. We are mainly targeting at office workers, c! ollege students, and senior citizen. Those are the people who had stable usable income except for college students. Cool Beans will face direct contestation from competitors such as Starbucks and and so on Our products have competitive receipts to enable us to blend in in the industry. We are doing different kinds of advertising activities in order to effectively penetrate into the topical anesthetic market and gather profit. We had an...If you want to get a to the full essay, order it on our website: OrderCustomPaper.com

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