Google Essay Example for Free

Google Essay1.) An API user is given an account but is not able to get wind that account through the interface. The reason beingc. APIuserhasAPIOnlyaccess2.) API allows developers to use applications thatd. InteractdirectlywiththeAdWordsserver3.) Bud would like to test current logic that uses API without modifying his live campaigns. Which tools would allow him to do this?b. AdWordsAPISandbox4.) Which of the following allows advertisers to automate AdWords reporting and campaign management? a. UseofanAPIwebservice5.) What is the get of the API?a. Advertisers crowd out make dynamic changes to their AdWords accounts at scale.6.) If someone wants to make frequent, specific changes to bids based on criteria for more(prenominal) than 100k keywords, what tool is most efficient? b. AdWordsAPI7.) A user clicks on an ad for sneakers. He isnt tell to a page with sneakers. He also receives c. Linktoarelevantpageandremovethepop-up8.) A good come page for spring dresses would presentat ion?a. Severalcolorsofspringdresses9.) A benefit of including a keyword within an ad text is that the keyword will d. Itwillappearboldwithinthead10.) To contrastiveiate ads from competitors advertisers should c. Includeprice,promotionsandacall-to- put through11.) How can advertisers tally the most profitable keywords within a company? b. Comparethecostincurredbyeachkeywordwiththeconversiondataforthatkeyword. 12.) You depend keywords that should trigger your ad but your ad doesnt appear. Why is this? a. Yourcampaigns are rumping a location outside where you are physically located. 13.) You want to increment the position of an ad but dont want to raise the bid. How can you increase ad rank?c. Makechangestoimprovethequalityscoreoftheadskeywords. 14.) Ahigh quality score canb. Improveanadsposition15.) What is the most appropriate action to maintain if your keywords are below the first page bid estimate?a. Considerincreasingthebidoreditingthekeywordtoimprovequalityscore. 16.) You m ake edits to an ad and the position decreases. What was the provoke? d. Theeditedversionislessrelevanttothekeywordswithintheadgroup. 17.) You have the same keyword in two different ad groups. The one to win within an auction sale will be the one withb. Thebestqualityscore18.) To improve the performance of an ad group on a search network, advertisers should create ad groups by creatingb. Keywordsthatarealsoincludedintheadtext19.) In an AdWords account, which statistic is viewable for each ad group? c. Averagecostperclick20.) Which of the following is the recommended action for new mobile ad campaigns? a. Useamobile-optimizedlandingpage21.) An advertiser selling computer monitors is writing new ad text. Which get out of ad text fits AdWords policy?d. 20-70%offLCDmonitors22.) To achieve the best performance of text ads, which is a best execute? c. Includewordslikefindandsearchintheadtext23.) What type of keywords tend to perform better with mobile ads? d. Shortgeneralkeywords24.) A campaign that is targeting desktops is only performing well(p) with text and image ads. The advertisers want to reach mobile devices. They shouldb. Createaseparateadgroupformobileadswithintheexistingcampaign. 25.) If the query Seattle Plumbers is entered, Google will use the location stipulation that is part of the query to show adsa. TargetedtoSeattleregardlessoftheusersphysicallocation 26.) You are running a campaign that targets only France. However, you see clicksfrom users in Switzerland. Why might this happen? a. UsersinSwitzerlandaresearchingonGooglesFrenchdomain 27.) What is the quickest way to add a long list of locations to target in an AdWords campaign? d. Usethebulklinkinthecustomtaboflocationsettings 28.) Why would an advertiser use the bundles option when choosing location targeting? b. Toquicklyselectagroupofcountriesorterritoriestotarget 29.) Which tool allows you to test different combinations of website content for the purpose of improving conversion? c. Website optimizer30.) It is important to identify specific goals of an AdWords campaign so you can c. Makestrategicchangestotheaccounttoimproveperformance 31.) A florist is advertising for five types of flowers, including red roses. When users type the phrase red roses Google shows the ad. What landing is more likely to result in a sale? a. Apageonthesitethatdisplaysonlyroses.32.) Which of the following are key elements when optimizing a landing page for AdWords? b. Relevantandoriginalcontentthatclearlyrepresentsthebusiness. 33.) What report helps you identify which pages on your site should be optimized? d. Toplandingpages34.) A user conducts a laptop computers search and clicks on an ad. Which landing page could be most relevant?d. Categorypagecontainingavarietyoflaptopcomputers.35.) An advertiser can leave behind physical address location information about their business through Google places account. Ads that include this type of info are eligible to show on a. Anynetworksselectedinthe campaignssettings36.) Which feature distinguishes location extension from regional and customized campaign targeting? b. Customizedcampaigntargetingisrequiredinordertoenablelocationextensions. 37.) business enterprise listings in Google places can be